Remarketing on Google Display Network

Hi Every one....
Today my blog post is about remarketing on Google Display Network. First of all I'm going to explain what
is Google Display Network. It is Google's network for displaying sponsored ads besides its search engine. This can include YouTube, Google partnering websites and other Google properties. Google Display Network lets you place ads on a variety of news sites, blogs and other niche sites across the internet. The goal of the Display Network is to bring your message to exactly the right customers where they are online.

Remarketing is the part of interest based advertising which is one of the most interesting trend happening at
the moment. Remarketing is a feature that allows you to target users who previously came to your website what visited certain section of your website. Then you can re-target these users on the Google Display Network using image as or text as. The most interesting fact of Remaketing is that you no longer target people surely based on the content of the pages they browsing, but you can follow them everywhere on the Google Display Network. Remarketing allows you to re-engage with people who are already aware of your brand.  

How does Google Remarketing work

1. Set up a code to help track user behavior.
2. A user visits your website and your code is added to their computer.
3. Leaving your site they see your web ads across Google.
4. This will prompt them to revisit your site. 

Why using Remarketing

• Follow your audience everywhere - you can re-target people everywhere no matter the content of the page they have viewed.     . 
• Re-target visitors from all traffic source - you can re-target people that came to your website through all source of traffic and not only from previous AdWord visits.
• The right message to the right audience - you can focus on very specific group of users and then-even very specific messages to them.
• It can provide a strong brand and product reference.  
• Better click through rates and strong data capture opportunities.  
• Will provide better measurement of user behavior.          
• Strong granularity possible - you can deeply customize your audiences. 

Using Remarketing will add great value to your current searching content campaigns. You can use this tool to easier your marketing campaign and easily target niche. Use Remarketing to increase user loyalty and drive brand awareness. Reaching existing customers helps you to position your brand or product and reinforce your sales message.