Social Media Brand Health Check

Hi Every one...
This time my blog post is about how to do a Social Media Brand Health Check and analyze it.
First of all we have to know What Social Media is. Simply Social Media is people having conversations online. Such as Facebook, twitter, Linkedin, flicker, skype, youtube etc we can identify as the social media.
Now I like to explain what Social Media Marketing is. Social Media Marketing is "the marketing effort of securing a p;ace for your brand, in the online conversations taking place on social media web, and hence increasing the likability of your brand". When we talk about social media marketing, it is not about publishing your advertisements on Facebook and Youtube. As well as we cant controlling people talking negatively about your brand on social media.
Now I going to explain how we can planning social media for your brand. First of all we have to understand social media planning framework. Its consist with 5 component. Those are Listen ( Understanding the current status), Analyze (Social Media Brand Health Check), Set Goals (Knowing where you want to go), Engage (Taking action to take you toward your goals) and Amplify (Support with promotion).
Social Media Brand Health Check (SMBHC) is important to analyze your brand current situation in Social Media. Social Media Brand Health Check is a comparison of your brand's social media presence against your competitors. This will give an indication for areas you need to pay highest attention.
This SMBHC will focus on 5 key areas. Those are,

• Reach - Number of people have reach through your social media profile.
• Quality of audience - People who are reach to your profile, is relevant to your target audience.    
• Engagement - How they actively engage with your brand.
• Share of voice - How often people talk about your brand.
• Sentiment - Conversation are positive or negative on your brand. 

Lets we see how to do a Social Media Brand Health Check. First of all you have to download the tool at http://bit.ly/Ww3cQg . Here I have selected ODEL as my brand. ODEL is one of the leading fashion store in Sri Lanka. As well as I have selected another 2 competitors brand to compare with ODEL. My selected competitors brands are Nolimit and Fashion Bug. Now you can fill the data for each criterion, for each brand of the SMBHC tool. After filling the all data, you can use your own judgement and rate satisfied are you about your brand for each of the criteria. Then your SMBCH score will be auto calculated. 

SMBHC Score Analysis

• If your score is below 25 - You are seriously in Social Media Trouble. You need to speed up your adoption to the new media landscape. 
• If your score is from 26 to 50 - There can be few areas where you are really strong on social media. Find out those areas and make them stronger and maintain. 
•  If your score is from 51 to 80 - You are comparatively a successful brand on social media. However there can be few area to improve. 
• If your score is above 81 - Your brand rocks on social media. Keep it up.

Here my selected brand is ODEL. After doing SMBCH, my brand score is 68.18. Its mean my selected brand is comparatively a successful brand on social media. But I have identify some areas to be improve. ODEL is not strong on twitter. So ODEL should focused on twitter and they should try to increase their followers. 

Now I think you have idea about SMBHC. So try to use social media marketing on your brand and analyze how your brand perform in social media against your competitors.