How to target a niche audience with Facebook Advertising

Hi every one...
We all are know what is facebook. In this blog post I'll going to explain about facebook advertising.
First of all I would like to explain why companies use facebook for their advertising.

Why Facebook Advertising?
1. Growing Facebook every where

• 1 billion active users per month
• 600 million users on mobile 
• 58% of them return daily
• 6.35 hours spent by users per month

2. Better targeting than any other advertising media

3. Better engagement with your target audience

4. Adapts to your budget

Now a days lot of companies use facebook for their advertising other than the other social media such as twitter, linkdin, etc. When consider the above benefit, facebook is very effective advertising media than other.

Now I'm going to explain how can we Advertise on Facebook. Mainly there are 3 simple step to follow. 

• Step 1 : Build your facebook page.
• Step 2 : Connect with people.
• Step 3 : Engage your audience.    

I can explain these 3 steps like that. First of all you have to set up your business fan page on facebook. Then you can invite friends and family to like and share your page. As well as you can give your page exposure with facebook ads. After that you can engage with your fans by using interesting content and promote special posts, offers, polls and events. 

There are some important things about facebook advertising. Facebook has a option to target your audience who are related to your product or brand. 

These are the Targeting Option that  you have in facebook.   

1. Demographic : 

    You can target users by location ( by city, country), age, sex and relationship stetus.

2. Birthday :

    As the example you can create ads that are targeted at people who have a birthday in the next month.

3. Precise Interest : 

    You can create a ads that are targeting people according to their interest, activities, job title etc.

4. Education :

    Target users by the years they graduated, whether they have graduated or are still in collage, which      university they attended, and even which subjects are they follow. 

5. Connection : 

    In addition to this demographic data, you can also target people who have liked your page and join your group.

I think now you have idea about how to target a niche audience with Facebook advertising. I think companies can generate more and more profit by using this cost effective facebook advertising.