Analysis of News 1st Web site Usability.

News 1st is the one of major news provider in Sri Lanka. Now I going to explain how I feel about News 1st web site.
Accessibility 
First of all site load time is reasonable. Its take 8 to 10 second.
Contrast between text and background is good. They are using black text in white background.
They use normal size font with bold heading. It is easy to readable.
We can see several banner adds and flash on the web site. These adds are not interrupt for viewers.
Their is no any appropriate ALT tags for images. So this is not enough to satisfied.
This site does have custom not-found/404 pages. Its not good for web viewers.

Identity 
Company logo is placed on the top of the web page. Viewers can clearly identify the company logo.
We Report You Deiced is the company tag line and daily head line is on this tagline. So these are clearly explain company purpose.
This site mainly provide news. When viewers come to home page they can clearly understand web site less than 5 second.
Company information is available in the web site. But path is not clear and difficult to find the place that information are included.
 As well as there is no any contact information.

Navigation
Main navigation is easily identifiable. This navigation tabs are top on the web site.
Navigation labels are not clear. It does not give clear description. T
his web site has reasonable number of buttons and link. Its not too high.
Company logo is linked to home page. When we are in the any page, by clicking company logo easily we can come to home page.
There are some links to other web pages and social networks. Easily we can identify these links.
There is a site search option. It is positioned on the top of the web page and it is easy to access.

Content 
This web site consist with the news. So there is lot of hot news, special news, etc. But these major headings are not clear.
Critical content such as head lines, special news are above the fold and clearly identify.
They do not use too much styles and color. Mainly they used same type of text and main colors are black and white.
They emphasis head lines from bold text and they use text background color.
There is lot of adds. Therefor they obstruct the web page content.   
This site main copy is concise and explanatory. In few seconds we can understand this is all about news.
The URL http://www.newsfirst.lk/english/ Its clearly explain the web site name and the version of the web site.( English or Sinhala). So its very user friendly.
The HTML can be see by clicking the web site tab.( Eg: www.newsfirst.lk/english/sports) This title clearly explain the content of the page.

News 1st web site is user friendly. But some of thing have to change and develop. This is how I see the News 1st web site.