Place your Advertisement on Google

Today my blog post is about Keyword research and how to do a Google adwords campaign.
Search engine marketing is play very important role in any marketing campaign. SEO and PPC (Pay Per Click Marketing) are the main part of the Search engine marketing. To do a PPC marketing campaing , we use Google AdWords. Now I going to explain How to do a key word research and how to creat AdWord account.
I have done a key word research for "English courses in Colombo". You can run a key word research by using google AdWords. Now I explain how to do this.
First of all you have to log on to AdWords using your google account.Then you should select Keyword Tool under the tab of Tools and Analysis.

Now you can enter English courses in Colombo as the word or phrase that going to search in google. After that you can select Sri Lanka as the location and English as the language. Now you can click on search and get the most common keyword that people used in search. Then you can select appropriate keyword and download it.

These are the keyword I have selected. Other than the keyword you can see Competition, Global monthly
searches and Local monthly searches.
This is called as the Keyword research.
Now we can identify what are the keyword used by people, when they are searching English courses in google.
Now you can create your own advertisement by using theses keyword.
Ok. Lets start. You can start your campaign by clicking campaign tab and then select new campaign. when you click the new campaign, you have some option to select. Here you should select "search network only" option under the new campaign. After that you can give campaign name, location, network and bidding option. Here we are going to create very simple add. So we don't want make any changes here. After click the save and continue button you can create your add. First of all you should give a Add group name and then you can create your add by entering  Headline, description and Display URL. Then you should select keywords that your add can show on google when people search for things related to your keyword. After doing all things you can set your default bid and then you can go to billing. Here I do not going to explain how we make payments.
I think now you have a general knowledge about how to create a PPC adds.
Finally, I would like to explain what are the benefits of PPC marketing.

• Immediately you can reach millions of viewers around the world. 
• Your adds may be placed in the top position where they can be easily viewed. 
• You can create a campaign strategy to target specific group or individual who already have an interest your product. 
• PPC marketing will give your online business the competitive edge.

Try to use this. All the best...!!!!!